Candidates desire to feel connected to your brand and sense that employers comprehend them as people. So how can employers stand apart from the crowd? Employers need to be proactive in their technique to drawing in prospects, and recruitment marketing is the option

Recruitment marketing is a reasonably new method to attract prospects, both passive and active, to your business. It includes embracing the very same principals and strategies used by marketing to attract prospects and increase brand name awareness. Some examples of marketing practises now being used by HR teams consist of: lead generation, SEO, guerrilla marketing, social advertising, employment customised prospect journey and material development.

According to SHRM, business that integrate recruitment marketing into their hiring technique can create three times more applicant leads than those who do not - leading a 100% greater close rate on candidates. Additionally, employment current research by Allegis found that running a recruitment marketing campaign can conserve business approximately 40% on overall skill costs. On top of these savings, recruitment marketing increases company brand and attracts an approximated 50% more qualified prospects.

It's exceptional to see how a deep understanding of your candidates can result in campaigns that inspire them to act. We have actually assembled a list of 6 of our favourite innovative recruitment campaigns that you can take motivation from for your next recruitment marketing campaign. These projects pressed the boundaries of traditional job advertisements, employment and for lots of, the application processes went viral.

Examples of recruitment marketing campaigns

Ogilvy: The World's Greatest Salesperson

To engage and employment hire the most skilled salesmen in the company, Ogilvy, among the worlds most popular advertising companies, ran a creative recruitment campaign to find ‘The World's Greatest Salesperson’.

Ogilvy leveraged targeted social media advertising in mix with their YouTube channel. Here they welcomed the potential prospects to film themselves offering a brick. The reward? A 3 month paid internship with Ogilvy and the possibility to pitch at the Cannes Lions International Advertising Festival.

A fantastic advantage to companies is the ease at which recruitment marketing contests can be shared online and reach hundreds to countless people.Contests are a standard method of recruitment marketing campaigns.

They are a fantastic method to draw in passionate candidates in addition to acting as a preliminary screening test. Companies might ask candidates to fix puzzles, compose lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive method to recruitment marketing is Google's 2004 perplexing billboard. This marketing campaign was a great success for Google and made full marks online within mathematical and engineering online forums - even before Google was called the brains behind the .

The billboard, put in Silicon Valley, provided a complicated mathematical equation to passers-by and challenged those who thought they were clever enough to fix it. Once solved, the equation revealed a site URL (www.7427466391.com) that the solver must go to.

Those smart enough to fix the signboard puzzle were provided one final puzzle once on the website.

Successful prospects received the message: “Nice work. Well done. Mazel tov. You've made it to Google Labs, and we're grateful you're here. Something we found out while constructing Google is that it's easier to find what you're searching for if it comes looking for you. What we're searching for are the very best engineers worldwide. And here you are.“

The billboard was an interesting method to attract a few of the most intelligent minds to Google. Google organized this prospect pool into passionate ‘issue solvers’ - a highly renowned skill at google.

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IKEA: Assemble Your Future

Upon opening a new store in Australia, IKEA had the job of employing 100 employees. To fill this high number of positions, they needed to believe huge. IKEA's outside package thinking caused a fantastic “inside the box” service.

IKEA chose to target those who they understood already liked IKEA by putting ‘career instructions’ inside the box of IKEA products for customers to find upon opening their product. The directions mirrored their well-known assembly guidelines, advising clients on how to “assemble your future”.

The project was a substantial success, and clients loved it. Thousands of consumers applied, and IKEA employed 280

workers who appreciated the IKEA brand name. The factor for the success of the campaign was not simply down to its imagination however also since it spoke with IKEA's existing brand ambassadors, their customers. Many recruitment messages can get lost in the sound online and in-store. The delivery of this recruitment project successfully connected with prospects in a customised way, in their own homes simply as they're concentrated on assembling their brand-new furnishings.

Volkswagen: employment A Surprise Message

When Volkswagen had to work with talented mechanics, they thoroughly thought about where this target market hung out so that they might communicate their recruitment message efficiently.

Volkswagen selected an obvious however unusual placement, the undercarriage of vehicles in requirement of repair work. Volkswagen purposefully distributed defective cars and trucks with the message hidden below to service centres across Germany in anticipation of bring in knowledgeable employees.

Volkswagens project was a terrific success, and they hired many experienced mechanics while authenticating themselves as an innovative and fun brand.

McKinsey & Company: The Eraser Pencil

McKinsey and Company were looking to attract enthusiastic students to their company. They reached trainees by going to the one place guaranteed to have students around, schools at numerous Swiss universities.

McKinsey delivered pencils with comically extended erasers. Printed on the side of the pencil was a message that checked out “We're searching for trainees who aren't pleased with just any service. www.McKinsey.ch.“

The campaign's goal was to pre-filter candidates by drawing in those that aren't pleased with simply any solution and wonder innovators. The pencil twisted the guidelines of marketing, and it's simple message resonated with numerous, causing top quality graduate employs at McKinsey.

Much like this pencil, recruitment marketing projects don't have to be pricey, and companies can state a lot in just an easy statement.

Marriott: A Personalised Careers Page

Marriott is an exceptional example of companies doing recruitment marketing the ideal method. Their professions page has 1.2 million likes, and they release content two times a day - sometimes more. They share content that prospective staff members can relate to and feel motivated by, such as private workers achievements, days in the life of a worker and basic daily updates from throughout the Marriott network.

Marriott wants to communicate a sense of personalisation with their careers page so that possible workers can build a genuine connection with the brand. They attain this by allowing named employees to answer any questions on the professions page from the business profile. Marriot likewise offers a chat service to those aiming to learn more about life at the company and suggestions on how they can successfully get a position.

Marriotts strategy shows you do not require exceptional out of package believing to connect with prospects. There are a myriad of methods your service can approach your recruitment project. Marriott's method is basic, and any company can emulate this approach and attain the same success. Have a designated location where you share insights on life at your company and most significantly, listen to prospective prospects and respond to their concerns immediately and efficiently.

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Step 1: A terrific recruitment marketing Campaign. Step 2? Occupop!

We can help you evaluate applicants, sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will guarantee that your prospects have the best experience possible and you have time to concentrate on what matters, your people. Discover more about us here.